Holding Out for Less
One of the biggest mistakes agents make in a shifting market like this is the classic superfluous price drop. Dropping a property from $500,000 to $495,000 isn’t strategy—it’s noise.
The idea is usually to 'refresh' the listing and trick the online algorithms into thinking it's new. But instead of attracting new interest, you’re just retelling the same tired story: your listing is overpriced.
More marketing doesn’t solve a pricing problem—it only broadcasts it louder. When the market is trending down and you keep making micro-adjustments, you're not adjusting with the market, you're chasing it. And that’s what we call holding out for less.
Don’t follow the market down. If you’re going to make a move, make it count—5% to 10% price reductions at minimum. That’s how you stay ahead of the curve and protect your seller’s bottom line.
